Amp it up

Business Strategy
AMP: Leading for Hypergrowth by Frank Slootman dives into the strategies for achieving rapid business expansion, emphasizing the importance of raising expectations, increasing urgency, and elevating intensity.

Frank Slootman

Frank Slootman, Chairman and CEO of Snowflake Inc., presents his groundbreaking book, ‘AMP: Leading for Hypergrowth’. This book offers an insightful look into the world of high-velocity business scaling. Slootman shares his extensive experience in driving companies towards rapid growth, focusing on the importance of high expectations, a sense of urgency, and intensified effort. Readers will find practical advice and real-world examples that illustrate how these principles can be applied to any organization aiming for hypergrowth.

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