Influence: The Psychology of Persuasion

Must Read
Charlie Munger Recommendation
Explore the compelling world of persuasion with Robert B. Cialdini’s insightful book, ‘Influence: The Psychology of Persuasion’. This national bestseller delves into the psychology behind why people say ‘yes’ and how to apply these understandings. It’s a must-read for marketers and anyone interested in the art of persuasion.

Robert B. Cialdini, Ph.D.


Charlie Gave Robert B. Cialdini, Ph.D. a berkshire hathaway stock in the 90s, worth ~50k USD as a sign of gratitude towards Robert and this work by creating this book.

‘Influence: The Psychology of Persuasion’ by Robert B. Cialdini, Ph.D., is a groundbreaking exploration into the mechanisms of influence and persuasion. This national bestseller has been recognized as a seminal work in the field of marketing, earning acclaim for its insightful analysis and practical applications. The book provides a comprehensive guide to understanding why people say ‘yes’ and how these principles can be ethically applied in various aspects of life. It’s an essential read for marketers, business leaders, and anyone interested in the psychological drivers of persuasion.

“For marketers, it is among the most important books written in the last 10 years.”
—Journal of Marketing Research

Explore other influential books on our website for a deeper understanding of psychology, marketing, and the power of persuasion.  ⁠