Monetizing Innovation: How Smart Companies Design the Product Around the Price

Business Strategy
An insightful exploration into the art of monetizing innovation, this book delves into strategies and practices that help companies design their products around the price. It’s a must-read for entrepreneurs, business leaders, and innovators who want to understand how to align their product’s value with customer willingness to pay.

Madhavan Ramanujam & Georg Tacke

Podcast about Monetizing Innovation with the Author


‘Monetizing Innovation: How Smart Companies Design the Product Around the Price’ is a groundbreaking book by Madhavan Ramanujam and Georg Tacke, which offers a new perspective on product innovation and pricing strategy. The book challenges conventional wisdom by suggesting that the success of an innovation lies not just in the idea itself but in how well it is priced and aligned with what customers are willing to pay.

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